Category: Agency (page 1 of 1)

SEO Marketing With Landing Page Optimization Is More Effective

Why do you think are you reading this? Is it because you entered the exact same title in your Search Engine box that landed you to this page? Most probably that is the case.

The idea behind land page optimization is based on the concept of directing readers to the right information. SEO Singapore Marketing is not only about driving traffic to your website, but it’s also all about targeted marketing

More traffic doesn’t mean you are getting more sales. More traffic also means more noise. You want more prospects than can be turned into buyers.

Using wrong SEO marketing strategies can damage your business

If you have boosted your search engine ranking with SEO you will have a lot of visitors. What if the information on your landing webpage is not what they are looking for? Even worse, if your landing page contains grammar errors or incorrect product information, you have just created an upset reader.

Landing page optimization for readers, not just customers

Create valuable and correct content on your landing page is key to SEO marketing. When a Google user is looking for a certain subject and found your webpage with the right information you will automatically build a trustworthy reputation.

Don’t just create information for potential customers, but also for blog readers. The number of bloggers has increased dramatically in the last 4 years. This is a strong indication that web surfers like to find information online.

If a blog reader found your website with valuable information they would link back to your website. Yours have just created successful viral marketing with SEO strategy. Diverting maximum targeted traffic to your website with SEO marketing is the ultimate goal.

SEO Marketing is different from Pay Per Click

SEO marketing strategies have been around for a while. SEO marketing strategy is hot and it’s both inexpensive and in high demand these days to market your business. It is based on organic search engine results and is different from any ‘pay per click’ ad or ‘paid inclusion’ ad.

Online advertising can retain a lot of potential leads and drive traffic to your website, but let’s be honest here. Advertising does tend to get annoying for most online users, especially they cannot find what they are looking for. They end up wasting time clicking on an advertisement with a false promise. Eventually, you have lost a couple of dollars for a wasted click.

SEO marketing is about traffic to the right landing page

Regardless of age, location or any other irrelevant factor, every online user is looking for information. If you are one amongst the few, who can provide the exact piece of unveiled information to your reader, you will a higher chance to create more lead.

Eleven key SEO Marketing tips to help you create a successful and proven marketing campaign 

  1. Create a website with the valuable and correct content
  2. Create keyword-rich content, but focused on the online reader
  3. It’s important to use smart keyword research. Get your keyword research tools in place and look for non-competitive keywords. Keywords must be specific and relevant to your web business, in order to get fast SEO results.
  4. Include relevant keyword everywhere in your landing page
  5. Add the relevant keywords in meta tags, website address, page title, landing page, and file names as much as possible
  6. Navigation in the website must be kept simple
  7. Create links by spreading relevant content
  8. Link building is like the backbone of SEO internet marketing. Spread relevant content all over the web in the form of articles, blogs, social media content, and press releases, will links going back to your website.
  9. Create an expert author to show authority
  10. Create an image for the expert author that is publishing content on the web. This will gain the trust of your reader.
  11. Keep your content up-to-date

Fresh information attracts increased attention.

SEO Marketing takes time, same as branding

SEO marketing is not a one-day process and hence you need complete dedication and incredible consistency when it comes to slowly build your brand through expert SEO internet marketing strategies.

Finding A Good SEO Agency

Well done search engine optimization often called SEO for short, is designed to allow websites to show up in search results when people search for products and services rather than simply company names. The idea is that people looking for things online are able to find a business website without any prior knowledge of the business or its name. There is all manner of tricks and techniques which fall under SEO, but the good sustainable methods (also sometimes called “white hat SEO”) are based around the idea of making your website easier for a search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.

It is not uncommon to decide to outsource SEO to external marketing agencies and other companies, but there are far too many dodgy types out there who like to take companies seeking SEO – especially local and small businesses – for a very expensive ride. How then does one actually go about finding a good, honest and legitimate search engine marketer?

It is actually incredibly easy to find a decent SEO agency online. Go to a search engine like Google or Bing and type in “seo agency in bangalore.” Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want – they must be pretty good at SEO or their own website wouldn’t be so high in the natural listings!

To narrow things down a bit, you could try extending your search. Say you live in Essex and want a local agency – just type in “SEO agency Essex.” Or if your website is specialized and you want particular help with it you can add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This can be a great way to find niche SEO agencies who have specialist expertise in your field.

Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it – if a company which supposedly specializes in search engine optimization is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren’t very good. The same is true of SEO services advertised on paid ads at the top of search engines or on banner ads on other websites. If their search marketing is any good, why are they having to pay for their placements?

Another thing to bear in mind is to steer well clear of any SEO agency that promises you “top position for x keywords” or something similar. Nearly all modern search engines used personalized searching, meaning that everyone sees websites in slightly different ranking positions depending on their personal search history. Absolute rankings are a thing of the past, anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable “white hat” techniques in order to bring useful traffic to your website, not use exploits and dodgy tricks, which will constantly get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.

Once you’ve found an SEO company that looks mostly all right you’ll need to ask them some questions before you leap into their services. As well as the usual checks like existing client list and testimonials, it is a good idea to speak to someone directly on the phone or in person. Here are some good questions to ask them.

  1. Who does their search marketing work? Is it handled by in-house staff? Do they do any outsourcing, especially to foreign companies? A lot of agencies outsource to cheap link builders in Asia who tend to produce very low-quality work that can have a negative impact on websites in the medium to long term.
  2. How often do they report, and what format do these reports take? Any professional SEO agency should be providing regular updates to all its clients, along with written reports detailing actions that are taken and progress made.
  3. What kind of skills and qualifications do they have? Take a look at their existing client lists for any recognizable big names, and see if they have anyone who is Analytics qualified. Some companies even use quality standards like ISO 9001 which is an excellent sign.
  4. What else do they do? A lot of these companies are primarily website designers who are resellers for outsourced SEO services to boost their profits. It is better to look for an online marketing specialist to ensure you get a good quality service.

If you don’t have the money to hire a professional SEO agency there are other options available. Some companies will let you pay for a one-off website review to make recommendations on how to improve your site from a search marketing perspective, or you could research current techniques and ideas to do SEO for yourself.

Many online marketing methods are in fact startlingly simple. Boost your domain authority by getting other relevant sites to link back to yours. Get backlinks to boost as well as general marketing benefits by using social media like Facebook. Keep your website full of regularly updated and good quality content to encourage people to link to you as well as grow the site’s visibility and importance. Use a good, solid SEO plugin for your content management system, and make sure your website’s code is error-free.

Remember you’ll get a natural boost from modern search engines if your website is

  • Well designed, easy to use and nice to look at
  • Full of good, up to date and useful content designed for real people, not search engine robots
  • Free of errors, fast loading and devoid of spammy ads or buggy code

Happy website marketing, everyone!

7 Best Public Relations Companies to Work For

Let’s face it, the public relations industry is as about as competitive as it comes, isn’t it? And what is the one asset that a PR 360 firm has to have in order to get its fair share of the market? Talent, human talent. You can have the slickest technology in town but without the sickest people, you’re doomed to mediocrity. So it’s not surprising that PR 360 firms focus on finding, and keeping, the best talent in town. From an employee perspective, here’s a list of the best public relations companies to work for according to the PR industry publication The Holmes Report.

Best of the Best Carter Ryley Thomas

For starters, this agency has a corporate culture that focuses on respect for the individual, a balanced life between work and home, shared responsibility and a “We work” mentality making workplace relationships that are the envy of the industry. And then there’s the fact that this company is one of the very few that is entirely employee-owned. That’s right, everyone from the founder to the clerks are owners and no one owner can have more than a 17% share of the stock. When you’re working for your own business you can do remarkable things.

Number 2 The Horn Group

This agency takes a more traditional approach to keep employees with what Working Woman cited as “eye-bulging benefits” including paid health, dental, life, and long term disability insurance. They also culture an environment of respect, innovation, and professional development.

Number 3 Citigate Cunningham

Like vacations? This PR firm offers 3 weeks paid vacation in the first year and a six week paid sabbatical after four. Schedules are designed around the employee and include telecommuting. They can also offer a four day 10 hour work week. The facility has a gym, emergency child care space and a kitchen full of free snacks and sodas.

Number 4 Fitzgerald Communications

Training and professional development are what distinguish this PR firm from the rest. Entry-level employees are put through a “boot camp” where they are introduced to every facet of the company and have a chance to mingle with C-Level personnel. For their seasoned employees, they have a mentoring program that won accolades from Inc Magazine

Number 5 Cone

Cone, noted as one of the big-ideas PR firms places heavy emphasis on training as well investing 120 hours of training per employee per year. Tuition reimbursement programs are available as well. Couple that solid foundation in industry knowledge with liberal benefits, bonuses and 3 ½ weeks of vacation in the first year and you can see why their retention rate is so high.

Number 6 Fleishman-Hillard

One of the biggies in the industry with sales over $100 million, Fleishman-Hillard is rated highly by employees for its professional development, adherence to ethics and its 360-degree feedback program. Being as large as it makes it more difficult to be as flexible as the smaller niche agencies but F-H tries.

Number 7 PepperCom

Pretty straight forward here with big money and big benefits. Employees do rank the company highly for professional development, particularly their unique PepperCom State University. An unusual perk is the weekly visits by a nurse to take blood pressure readings and administer flu shots.

So if you are considering a move into this field, or you are ready to abandon ship at a different agency you might want to consider investigating these best public relations companies.